Let’s say you own a restaurant. Quite a large restaurant. You’ve hired a manager to run the place for you because you are about to take the fruits of your success and invest in opening three more around the country. You leave the manager with a budget to make any improvements he sees fit.

After being away for a few weeks, you return to your restaurant. It’s very busy thanks to the great reputation you had built for it. The kitchen has some new state of the art equipment and you can see that there are a lot of chefs and kitchen-staff preparing meals furiously. Obviously, with a restaurant this full you have to prepare a lot of meals.

Too many chefs?

But then, you notice that there are only a few service staff taking orders and delivering the meals to the customers. Tables are waiting a long time for their meals. You notice the service staff spending a lot of their time taking meals back to the kitchen because they have gone cold waiting so long to be served. You also overhear several customers complaining that the meal they received was not the one they ordered, increasing the demand for the preparation of more meals. You call the manager over and ask him what’s going on… he says “because we need to invest more in the kitchen”. You wonder why. He tells you “because there are so many meals to prepare and we can’t keep up”.

At this point, it’s quite obvious that the constraint is not through lack of investment in the kitchen. Instead the lack of investment is in taking the right orders and getting the meals to the customers. To solve this, I think most people would increase the investment in getting the order right and in how the meals get to the customer not by investing more into the kitchen.

Obvious, right? Despite this, time and again, I see organisations happy to grow their investment in more programmers writing more code and fixing more bugs and all but ignore the end-to-end process of finding out what people want and taking these needs through to working capabilities available to the customer. Business analysis, user-experience, testing and operations all seem to suffer in under investment. If it takes you four weeks to write some code for several new features and then another four weeks for that to become capabilities available to your customer, hiring more programmers to write more code is not going to make things any better.

Sushi and Hibachi

So, how would you advise the restaurant? In the short term, you can get some of the chefs to serve customers while you hire more service staff. Another solution is to invest in infrastructure that brings the meals closer to the customer, such as in hibachi restaurants where the chef takes the order and cooks the meal at the table or in sushi restaurants where meals are automatically transported via conveyor belt.

In software teams, we can bring the preparation of features closer to our customers. We can involve a cross-functional team in the conversation with the customer (such as the chef being at the customer’s table). We can also automate a large proportion of the manual effort of getting features from a programmer’s terminal into the hands of the customer (as in with the conveyor belt). And, there is so much we can automate.

Integration, scripted test execution, deployment and release management can largely be automated. Since speeding up these tasks has the potential to increase the throughput of an entire development organisation, it seems appropriate to invest in these activities as we would in automating any other significant business activity – such as stock-control or invoice processing.

Cooking for ourselves

Why not ask a good number of our programmers to take some time out from automating the rest of the business and automate more of our own part of the business? Taking this approach seems to be the exception rather than the rule. I see organisations having one or two dev-ops folks trying to create automated builds; and similar number of testers, with next to no programming experience, trying to automate a key part of the business – regression testing. And then asking them all to keep up with an army of developers churning out new code and testers churning out more scripted tests.

Serving up the capabilities

Instead, let’s stop looking so closely at one part of the process and look more at the whole system of getting from concept to capability. Let’s invest in automating for ourselves as much as we automate for others – and let’s dedicate some of our best people to doing so.

In short, it’s not just about the speed at which we cook up new features. It’s as much about the speed at which we can serve new, working capabilities to our customers.